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Local News


Cork tops the poll in selling businesses online on thebusinessshop.ieCork tops the poll in selling businesses online on thebusinessshop.ie
Monday, 8th May 2006

(Pictured opposite from left John Ahern and John Ryan of thebusinessshop.ie)

It’s known as Ireland’s premier website of business opportunities and you need look no further than Cork to find out why.

thebusinessshop.ie is packed with business opportunities including Businesses for Sale, Businesses Wanted, Franchises and Businesses Seeking Partners. Many of these business opportunities are Cork based and this week alone, thebusinessshop.ie has 20 Cork businesses for sale, five of which have a cumulative value of over €2.5million. Site statistics show that Cork is Ireland’s most popular destination for people looking to buy an established business. Ads advertising Cork businesses are generating on average five serious leads which is a very significant response and demonstrates the high level of demand for businesses in this area. On average, 80% of all ads on thebusinessshop.ie are receiving three or more responses, still an excellent response rate compared with traditional advertising channels.

Speaking about the success of the website, John Ahern, Managing Director said: “One of the main reasons for its success is that it attracts a very targeted audience of at least 3,000 visitors per month who are serious about buying or selling a business or franchise. Other forms of advertising are expensive and far less focused. Our site is advertised through national business media in Ireland and is also promoted online via Google and other key search engines and directories. This international focus exposes the website (and its advertisers) to a global market of very focused people. In fact, 45% of our visitors are from overseas and anecdotally we hear of significant interest from overseas in returning home to run an established business with a good track record. Cork is known as a particularly attractive place to live and work and that may be a contributing factor to the high level of interest in Cork businesses on our site.”

Another feature of the site is that it offers round-the-clock exposure to this international audience. The site does not charge a commission on any sales, it simply acts as an introductory service between buyers and sellers of business opportunities.

Cork businesses have already experienced the benefits of this progressive way of advertising their business opportunities. A recent example is Monica Horgan who sold her Blackpool based business Monica’s fancy dress through thebusinessshop.ie: “My neighbour told me I should advertise my business for sale on thebusinessshop.ie and I must say I was delighted with the quality of service from thebusinessshop.ie who just couldn’t have been more helpful. They made selling the business a lot easier than it can be through the normal channels and the people who made enquiries were genuinely interested in buying the shop. I’d definitely recommend thebusinessshop.ie to anyone who is thinking of buying or selling a business.”

As Monica and other people who sold their business through the site pointed out, buying or selling a business can be a demanding, emotionally–difficult and time-consuming process. With over 38,000 site visitors to date, the Directors of the venture (John Ahern and John Ryan) have amassed a wealth of interesting information about people buying and selling businesses and franchises in Ireland. Some of the nuggets of wisdom that were shared (all from people who have actually sold their businesses via contact made through thebusinessshop.ie) are as follows:

ê Get good legal/financial advice.
ê Prepare company information in advance.
ê Insist on non-disclosure agreement.
ê Profile the type of person who would be likely to buy your business.
ê Have a process for filtering out time-wasters early.
ê Research the potential purchaser carefully.
ê Hold on to commercially sensitive information at the early stages.
ê Protect your customer and supplier list.
ê It takes time, be patient.
ê Prepare yourself for an emotional roller coaster.

With the success that it has had in Cork, thebusinessshop.ie is focusing its efforts specifically on the Cork market in coming months. 30,000 householders in and around Cork city will receive literature in the coming weeks and the site is receiving excellent profile in local business media. According to John Ahern, “Cork has been very good to us and we hope that we can be of real service to the business-owners of Cork and to the people who want to move back to Cork and contribute to the vibrant entrepreneurial culture that is obviously thriving here.”


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