Thebusinessshop.ie Launches New Advertising Package
12/08/05: Irish website thebusinessshop.ie is launching a new package for advertisers on the site
The website is aimed at entrepreneurs wanting to advertise the selling or buying of a business, seeking investment or acquiring a franchise opportunity.
John Ahern, managing director of thebusinessshop.ie, said that if an advertiser places a three-month ad for €250, he will guarantee two leads or else run the ad for another three months completely free of charge!
He said that statistics consistently show that the vast majority of advertisers on the site receive two or more leads every time they advertise on it, so Ahern is confident that this can be replicated the majority of the time.
Since going live in late 2004, Ahern said that thebusinessshop.ie has seen 98 businesses for sale passing through its virtual doors, as well as 15 investment opportunities sought/offered, 21 franchises, and 20 businesses wanted.
He added that over 18,600 visitors have checked out the site, and more than 630 people have subscribed to its regular mailing list.
Ads range widely from multi-million euro hotels to very small one-person ventures.
Ahern and his business partner John Ryan established the site after spending several fruitless months trying to find a business to buy for themselves.
When the two Limerick businessmen realised how difficult it was to track down businesses for sale, they decided to create a single online source where people from all over Ireland and abroad could view a large number of businesses for sale.
“Up to now most people work through their accountants or auctioneers when trying to buy or sell a business,” said Ryan.
“The accountants spread the word out through their own network of contacts. This really limits the scope of entrepreneurs trying to find good business opportunities and also the scope of business-owners trying to find buyers for their business.”
He said that thebusinessshop.ie enhances the expertise provided by accountants by casting the net much further to a national and even international audience pitched at ex-pats returning home, who want to own their own business. (12/08/05)