Area
For example, if you are based in Kilkenny, you can select Leinster : Kilkenny (in which case your Ad will show up in a search if a site visitor keys in either Leinster or Kilkenny). You can select Leinster (in which case your Ad will show up in a search if someone keys in Leinster). It will not show up if a site visitor selects Kilkenny.